Packaging for the Blind

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Team

Adrian Raj
Minseo Son
Echo Wu
Andrew Xu

Deliverables

Four sub brands
Ninety-eight unique packages
Parent brand
Presentation deck

Instructor

Tom McNulty


Disciplines

Art direction
Branding
Packaging design


Brief

Our class was tasked with creating a multi-line branding and packaging system. This was a team project. I was selected as leader and managed the group throughout the semester.

Background

Our team chose to develop packaging for everyday essentials, targeting visually impaired and blind people. Since our client base was so unique we had to do a number of interviews to understand the culture of blindness. From this research and guidelines from the National Association of the Blind we integrated accessibility features into our packages.

 

 

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My other work: