Packaging for the Blind
Four sub brands
Ninety-eight unique packages
Our class was tasked with creating a multi-line branding and packaging system. This was a team project. I was selected as leader and managed the group throughout the semester.
Our team chose to develop packaging for everyday essentials, targeting visually impaired and blind people. Since our client base was so unique we had to do a number of interviews to understand the culture of blindness. From this research and guidelines from the National Association of the Blind we integrated accessibility features into our packages.