Corporate Sponsorship Project Audi
Car AI guidelines
Class portfolio book
Exhibition space Presentation template
I led the Graphic Design team on a corporate project with seven other groups comprised of industrial design, web design, advertising, and interior design students. The brief given to us by Audi was to create a number of solutions for keeping cars relevant in the cities of the future. The graphic design team took on a role of overall project management, guiding the process of teams and setting standard elements throughout the project.
We combined our research with the other teams’ directions to define a new attitude for Audi, which guided our rebranding. We played up the subtlety and power of the brand, and worked with advertising students on a new tagline based on the confidence inspired by living the Audi lifestyle: Seize Tomorrow.