Corporate Sponsorship Project Audi
Team
Joanne Lin
Xiaoxioa Ma
Deliverables
Branding system
Car AI guidelines
Class portfolio book
Exhibition space Presentation template
Instructor
Antonio Borja
Tom Collom
Claudia Dallendorfer
Scott Kress
Disciplines
Art direction
Branding
Exhibition design
Print design
UX/UI design
Brief
I led the Graphic Design team on a corporate project with seven other groups comprised of industrial design, web design, advertising, and interior design students. The brief given to us by Audi was to create a number of solutions for keeping cars relevant in the cities of the future. The graphic design team took on a role of overall project management, guiding the process of teams and setting standard elements throughout the project.
Background
We combined our research with the other teams’ directions to define a new attitude for Audi, which guided our rebranding. We played up the subtlety and power of the brand, and worked with advertising students on a new tagline based on the confidence inspired by living the Audi lifestyle: Seize Tomorrow.
